Demystifying a Career in Entertainment Marketing

March 6th, 2025

Our final event before spring break was a very current and cool event with entertainment marketing! We got to hear insightful experiences from Sofia Ayard who works in special operations at Insomniac Events and Emma Siddell who is the Marketing Coordinator at Pechanga Arena. They shared stories about how they got started in entertainment marketing and what it has been like for them. Some of the highlights/important points from the event are:

• Networking and LinkedIn can lead to job opportunities in marketing 

• During internships make sure to make connections with people because you never know who could be your future employer

• Maximize your opportunities to grow your experience and knowledge

• Utilize your passions and find opportunities that match your interests

• It’s ok if your path is different

• Use time outside of work to explore hobbies and activities that you enjoy in order to maintain balance

• There's value in jobs that don’t match your interests because it helps you figure out what you don’t want to do and pushes you towards finding something you do want to do

• Go the extra mile and create opportunities for yourself by reaching out to other professionals

• In entertainment marketing be prepared to improvise and be alert

This was such an incredible event and we want to thank our speakers for sharing their experiences. We welcome people to join us at our next event for paid members which is our Marketers on the Move at Seismic on March 27th. The next event for all members is Demystifying a Career in Sports Marketing on April 1st at 12:30 in KCBE 102.